India, Aug. 19 -- D2C brands should scale influencer marketing only after establishing product-market fit, as creator-led campaigns cannot compensate for a weak product, according to FMCG major Emami'... Read More
India, Aug. 19 -- As AI moves from powering search and recommendations to making decisions on behalf of consumers, ecommerce is beginning to shift from product discovery to intent-led shopping. Instea... Read More
India, Aug. 19 -- Online-first skincare brand Dot & Key waited until it had reached Rs.250 Cr to Rs.300 Cr in revenue and established category leadership online before expanding into offline retail, a... Read More
India, Aug. 18 -- Razorpay has launched a transformer-based AI foundation model Vulcan built to expedite digital payments. The IPO-bound startup claims that the model can make every digital payment mo... Read More
India, Aug. 15 -- India's AI story has grown beyond building an Indian equivalent of ChatGPT. The current phase is about building the infrastructure, data and applications that can make AI work for In... Read More
India, Aug. 12 -- The cost of using AI is falling rapidly, with the price of processing a million tokens dropping by roughly 10X every year. The new price benchmark is being set across the market: Dee... Read More
India, Aug. 11 -- As AI-generated content floods the internet, differentiating machine output from human work has emerged as a defining problem. While regulators are push AI companies to label AI-gene... Read More
India, Aug. 5 -- Imagine an AI agent at an Indian bank tasked with reconciling a failed transaction. In trying to complete the job, it quietly scans the internal network for credentials, jeopardising ... Read More
India, Aug. 3 -- Anthropic is bringing in-country inference for its AI platform Claude to India via Amazon Bedrock, AWS' managed service for building GenAI applications, removing one of the biggest ba... Read More
India, Aug. 3 -- Trying to make sense of enterprise data can often feel like searching for a needle in a haystack. For brands like Bata, the challenge was never the lack of data, but too much of it s... Read More